Researching Target Audience

I asked three males aged 16-18 their opinions on action films. They all enjoy them. I then asked them what they expect to see in an action film. These were their replies:

• guns 
• fighting
• car chases
• interesting plot
• good storyline
• lots of action

They all mentioned fighting as what they would expect to see in an action film. Therefore, this tells me that including fight scenes is essential to make action films entertaining for the target audience.